The Complainant is Dollar Financial Group, Inc., Berwyn, PA, USA("Complainant"). The Respondent is Analytical Services, Chino Valley, AZ, USA ("Respondent").

"LOANMARTUSA.COM’ is registered with Easyspace LTD. and that the Respondent is the current registrant of the name.

which Respondent could file a Response to the Complaint, was transmitted to Respondent via email, post and fax, and to all entities and persons listed on Respondent’s registration as technical, administrative and billing contacts by email.

On 07/20/2000, pursuant to Complainant’s request to have the dispute decided by a Single Member panel, The Forum appointed Henry W. Blizzard.

Complainant, an originator of consumer loans, contends that the domain name in question, registered to Respondent,"LOANMARTUSA.COM", is confusingly similar to both its service mark and its own registered domain names which incorporate the "LOAN MART" service mark. Complainant contends that since 1997, it has originated $310,000,000 in loans and that a substantial portion of these loans were orginated at its stores bearing the "LOAN MART" name and logo. Complainant registered its service mark with the U. S. Patent and Trademark Office on 9/29/1998. Respondent registered the domain name in question on 04/02/2000. Respondent has made no commercial use of the mark and has sold no goods or services under the mark "LOAN MARK",or any similar mark. Complainant contends Respondent has no legitimate interest in the use of the domain name in question and that the Respondent maintains no content of the domain name on its web site, and that the Respondent has registered the domain name in question primarily for the purpose of selling, renting, or transferring said domain name registration for a valuable consideration in excess of the costs related to the domain name. Complainant requests that the domain name be transferred from Respondent to Complainant.

B. Respondent contends that he has registered the domain name in question and several others hoping to develop a site that presents a variety of real estate activities such as: appraisals, home inspection, lending, etc., on one site. Respondent admitted his domain name is similar to the service mart of Complainant, and answers that whether they are so similar as to be confusing is "ultimately a personal opinion". Respondent contends that his failure to use the domain name in question on a web site should not cause a forfeiture of the domain name. Respondent alleges that he has a background as a real estate appraiser and seeks to get out of this business and establish his new services on a web site. Respondent further contends that his use of the domain name in question would relate to real estate loans and that Complainant is a "check cashing company". Respondent alleges that prior to this dispute, he had never heart of Dollar Financial

l. Neither party disputes the jurisdiction of The Forum or the undersigned arbitrator to resolve this matter.

3. Respondent has never made a commercial use of the domain name on the web, nor has he used it otherwise commercially. Respondent registered the domain name in question on 04/02/2000.

4. Respondent never acted as a lender and does not demonstrate any preparation to use the domain name or a name corresponding to it with a bonafide offering of goods or services.

Paragraph 4(a) of the ICANN Uniform Domain Name Dispute Policy ("Policy") direct that the complainant must prove each of the following three elements to support a claim that a domain name should be canceled or transferred:

(1) the domain name registered by the Respondent is identical or confusingly similar to a trademark or service mark in which the Complainant has rights.

The domain name ‘LOANMARTUSA.COM’ is confusingly similar to the service mark to which complainant has a right.

The Respondent has registered said domain name and used it in bad faith, there being no demonstrated use for the name by Respondent or legitimate interest by Respondent, and that circumstances show that registration of said domain name was primarily for the purpose of selling, renting or otherwise transferring the domain name to Complainant who is the owner a service mark, or to a competitor of the Complainant for a valuable consideration in excess of Respondent’s documented out-of-pocket costs directly related to the domain name.

The relief requested by Complainant is granted. The undersigned directs that the domain name "LOANMARTUSA.COM", registered to Analytical services be transferred to Complainant, Dollar Financial Group, Inc.